i mean, you had rhetoric of president obama, you know, criticizing bp. you had bp saying, "oh no, we're going to make this right." you had republicans saying, "oh, the president should be doing more." so, you had this tv sort of debate, the same noise you would see in any other story juxtaposed with these terrible oil soaked pelican pictures from the gulf, which in fact the city is just reaping this bounty. >> you say bp, british petroleum, put together a beltway dream team that included republican super lobbyists like ken duberstein, democratic super lobbyist tony podesta, former vice president cheney's one time spokeswoman anne womack-kolton, republican flacks like john feehery and democratic flacks like steve mcmahon and mcmahon's business partner, the republican media guru alex castellanos, who's a contributor to cnn. >> yes. mcmahon is on msnbc, so it's very bipartisan that way too. >> and mcmahon, the democrat and castellanos the republican are partners in a firm called purple strategies. bp hires them to spearhead this $50 million television campa